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Head of Data Analysis and Insight

Vacancy Details

Salary: £48,750 per annum
Location: St Pancras
Job Type: Permanent
Vacancy Group: Chief Executives Office
Category: Strategy, Development, Commercial
Closing Date: 08/31/2018
Date Posted: 08/24/2018
Reference: 02104


Full Time, Permanent


We are looking for an exceptional candidate to help drive decision making using the power of data and insights. Leading the British Library’s organisation-wide strategic customer data and insight function, systems and tools the candidate will help drive our strategic purposes and vision, so that we put our users at the heart of everything we do. Establishing strong, productive relationships with business and service owners across the library will be key in embedding a culture of understanding the value of data and insight to inform organisational strategy and marketing activity.


This pivotal role, working with your team, will provide detailed analysis of our audiences and measure the effectiveness of our marketing campaigns and supporter engagement activities. Your insights will help the library build an understanding of the relationships we have with our audiences and ensure a mix of communications that that help optimise their level and range of engagement.

You will have strong experience in analysing data from a range of data sources and technologies such SQL, R, CRM, Google Analytics, Box Office, email and social listening tools. (SAS and Python would be beneficial, but not essential).  A strategic data leader your experience may come from complex organisations in the private or public sector.



Degree in Mathematics, Statistics, Economics, Computing or a degree with a high mathematical content will be crucial in fulfilling this role, together with excellent influencing and negotiation skills to bring multiple stakeholders on board with a single vision.


Being completely comfortable working with data the successful candidate will have experience with propensity and statistical modelling, managing customer lifecycle and online behaviour analytics, implementing new analytics capability and developing relevant processes. Working with data it’s critical that you have an understanding of data protection (and privacy) legislation and best practice and the requirements of handling such legislation in a complex organisation. Working with external and internal suppliers the role requires experience of commissioning marketing research and analysis.


If you can deliver to the requirements of this role with a naturally collaborative working style we would like to hear from you.


In return we offer a competitive salary and a number of excellent benefits.  Our pension scheme is one of the most valuable benefits we offer, as our staff can become members of the Alpha Pension Scheme where the Library contributes 20.9%. Another significant benefit the Library provides is the provision of a flexible working hours scheme which could allow you to work your hours flexibly over the week and to take up to 5 days flexi leave in a 3 month period. This is on top of 25 days holiday from entry and public and privilege holidays.


More about the British Library

As one of the world’s great libraries, our duty is to preserve the nation’s intellectual memory for the future. At the moment we have well over 150 million items, in most known languages, with three million new items added every year. We have manuscripts, maps, newspapers, magazines, prints and drawings, music scores, and patents. We operate the world’s largest document delivery service providing millions of items a year to customers all over the world. What matters to us is that we preserve the national memory and enable knowledge to be created both now and in the future.



Closing date: 31 August 2018

Interview date:

Disability Confident

We are a Disability Confident employer, and make a commitment to recruit and support disabled people. We guarantee an interview for disabled candidates who meet the minimum (essential) requirements for a vacancy.

In order to apply for this vacancy, you must be able to supply the required answers to the following questions:

  • Do you currently have the right to work in the United Kingdom
  • Are you currently a British Library employee or agency member of staff?


Contact 1
Contact Name: Employee Services
Telephone: 01937 882030
Email Address:

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